Michelle LaRocca
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Ben & Jerry's

"Moo-it-Yourself" was designed as an in-store campaign
for Ben & Jerry's which promoted DIY sundae creations.

 

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Promotional Poster and a Dress-A-Cup activity sheet that also served as an FSI

 
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An in-store magnet board allowing you a place to create an original sundae

 
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Stickers of sundae suggestions were created for the freezer windows for those less creative in their ice cream creations